Premila Puri live at SOAS Radio London at Resonance FM

“Kindness & connection, with ITSY film producer & philanthropist Premila Puri on this A World in London! In a world where most people are ‘on the take’, Premila Puri is on the GIVE, finding a voice for kindness through her award-winning film, Itsy, and her charity, the Be Kind Movement.

Podcast Interview with Lena Chauhan, CEO of RiseIQ

World Kindness day was celebrated recently with many wonderful initiatives led by workplaces, schools and charities. One act of kindness can change a life -Many such acts can create a movement. Be Kind Movement was set up in 2015 to empower women and children with education that uplifts and transforms hearts and minds!

Hear Premila Puri’s, Founder of Be Kind Movement, podcast interview on her entrepreneurial journey to startups and charity.

ITSY Short Film Premier

Presenter Sukaina went to the Curzon Cinema in central London to check out the premiere of the Be Kind Movement's short film 'Itsy'.

Interview with Filmmaker Premila Puri (ITSY)

Matthew Toffolo: What motivated you to make this film?

Premila Puri: When my husband narrated his experience with a spider in his car, I was really moved by his simple act of kindness towards a tiny spider. It made me realise that If we can be kind and compassionate to animals, with whom we have little in common, then why is it so hard to be kind to each other and make this a world a better place. This was the inspiration behind getting my charity to commission ITSY which my production company produced pro-bono. Click here to read more…

Short Film Watch #11

Step aside Itsy Bitsy Spider, there is a new adorable mini spider in town. One that Amy Mathieson and Premila Puri’s short film Itsy uses to underline the importance of kindness.

‘Itsy’ Tells You How An Act Of Kindness Can Set A Soul Free…

Produced by Ariana Ventures and UK charity ‘Be Kind Movement’, ‘Itsy’ is a 12:00 minutes long film. Partly inspired by a true story (by Shavy Makh & Sameer Puri), the film is a fictional narration of two neighbours and an unsuspecting friend who forges their unique bond. Read more on Indie Shorts Mag…

ITSY TMFF short critique

A single woman working a stressful job in a big city becomes suspicious of the immigrants who move in her neighbourhood. As she develops affection for a tiny spider that made its web in her car’s side mirror, her general worldviews are challenged. Below we’ve outlined the first impressions Amy Mathieson and Premila Puri’s short film ITSY has made on us. Read the full critique

A SHOW FOR A CHANGE FILM FESTIVAL ANNOUNCES OCTOBER 2018 AWARD WINNERS FOR CHANGEMAKING FILMS

“We’re honored to recognize these changemaking, gripping films that illuminate the challenges of our time,” said Jared Milrad, founder and president of A Show For A Change. “From the United Kingdom to India to the United States, our film festival continues to spread a global message of positivity and hope. I’m thrilled that our festival is elevating the voices of these brave filmmakers.” Read more on A show for a change

Wandsworth charity Be Kind producing a short film on kindness

Inspired by a chance encounter with a spider, Shavy Makh, co-founder of the Be Kind Movement is collaborating with local Wandsworth businesses to produce ‘ITSY’, a short film on Kindness. Read more on Essential Surrey.

Founder of Be Kind Movement on Virgin.com

Entrepreneur and Be Kind Movement founder, Premila Puri Makh, explains why a collaborative approach to business and life can benefit us all. As well as why 2017 will be a year to give back... Read more on Virgin.com

Providing education scholarship for The Girl Child

International fashion designer and celebrity stylist Pria Kaataria Puri hosted a fashion pop-up on 16th March in London to raise funds for the Girl Child’s Education Program in India. This was followed by a private champagne reception at the The Mandeville Hotel in London for Be Kind Movement, a UK registered charity, with funds goings towards an ongoing scholarship fund for higher education of girls aged 14 years and upwards. Read more on New Asian Post 

See our photo galleries

In aid of rehabilitating homeless women

Our "celebration of the saree" fundraiser was feature in Asian Image in July 2015.

Empowering ex-devdasis and victims of social violence

The Bhavan Art Gallery, London

There are an estimated 250,000 girls and women in southwestern India still dedicated to their local temple deities as “Devadasis” (meaning “servant of God”). This ancient and outlawed, yet still prevalent, practice originally gave Devadasis a comfortable life and high social standing, but began to be abused by the rich and powerful. Over the years, Devadasis were forced into prostitution to survive.

We collaborated with UK based charity Wishful Smiles and India based Milaap, a micro-lending for profit enterprise and their field partner, MASS, to provide financial support to former Devadasis women so they did not succumb to poverty and therefore return to the world of prostitution. The funds we raised enabled these former devdasis to start or run small businesses that helped them to pay their children’s school fees, generate a livelihood for their families, and save for their old age. Becoming entrepreneurs also offers their children a better future, helps integrate them back into society, and eventually break free of the vicious cycle of prostitution that most Devadasis are doomed to.

We were featured in Asian Image for our fundraising efforts for this project.