Changing the world through kindness… one Itsy bit at a time

It has been truly moving to witness the array of kind gestures, actions and intentions that have taken place throughout the world during recent times. In the face of adversity, we’ve seen the true spirit of humanity shine through, and there is an abundance of research to highlight the mental, physical and emotional benefits of showing kindness to yourself and others.

This weeks post offers an insight into an organisation creating empowering change to spread more kindness in the world. They are doing this through the release of their film Itsy, their Be Kind School Programme and various other campaign initiatives to get the world thinking about the positive impact of kindness. This organisation is our charity partner, Be Kind Movement, and here their Founder and Director Premila Puri shares her kindness mission, alongside a fresh perspective on small acts of kindness we can all do.


We all have the power to make a difference

Founder of Be Kind Movement, Premila Puri

Founder of Be Kind Movement, Premila Puri

Kindness has been proven to increase our happiness, reduce stress and improve emotional wellbeing. At the same time, spreading kindness offers us the opportunity to connect with others, building a stronger sense of community and unity with friends, family, neighbours and even strangers.

A great example of this is the #ClapForCarers campaign, which has seen people across the whole of the UK come together to show their appreciation for our key workers during the COVID-19 pandemic.

This simple act of kindness lets all of those working on the front line know that their hard work and commitment is appreciated and of value, hopefully building up their spirits and boosting positive morale. Click here to read more.